Our ingredients
We love the Middle East, and want to share the ingredients of the region with the world.
When formulating a product, we keep the following principles in mind:
All our products reflect the rich heritage of the region.
We want our customers to feel they're indulging themselves when they use any of our products.
We want customers to have confidence that what they're using is kind to their skin and kind to the planet.
Each ingredient is carefully selected with the above principles in mind. From fresh and locally sourced camel milk to regional favourites like sidr oil and Omani frankincense. All wholesome, traditional ingredients which pack a powerful punch in terms of what they do for the skin and hair.
Packed with vitamins, minerals, and antioxidants, camel milk offers deep hydration, promotes skin renewal, and protects against environmental stressors. Its gentle exfoliating properties help reveal smoother, more radiant skin, making it a skincare essential with proven benefits.
Its astringent qualities help minimize pores and reduce the appearance of fine lines and wrinkles, while its healing properties aid in the repair of damaged skin cells.
Other ingredients
Natural Oils & Butters
The heart of the matter
To enhance our products, we add a range of natural oils and butters. These ingredients are mindfully chosen for their skin-friendly properties:
- Olive Oil - Coconut Oil - Castor Oil – Rice Bran Oil - Cocoa Butter - Shea Butter -
Essential Oils
The essence of our products
Why stop at natural oils & butters when we can take it to the next level by combining them with the healing properties of essential oils. Here are our favorites:
- Frankincense Essential Oil - Lavender Essential Oil - Lemongrass Essential Oil - Tea Tree Essential Oil -
Our ingredients are:
Natural
We avoid the use of chemical ingredients and try source our ingredients from mother nature wherever possible.
Regional
We acknowledge and celebrate the traditional ingredients of the Middle East.
Biodegradable
In our mission to be kind to the planet we only use biodegradable ingredients in our products.
Sustainable
We aim to manufacture using minimal resources and produce minimal waste.
Cruelty free
Not tested on animals!
What's not in our products
We don’t like chemicals and neither does our skin. This is why you won’t find Parabens, SLS, Synthetic colours, DEA, Phthalates,, Glycols, BHT, Isothiazolinones, Silicones and Triclosan in our products.