Our ingredients
We love the Middle East, and want to share the ingredients of the region with the world.
When formulating a product, we keep the following principles in mind:
All our products to reflect the rich heritage of the region.
We want our customers to feel they're indulging themselves when they use any of our ingredients.
We want customers to have confidence that they're using is kind to their skin and kind to the planet.
Each ingredient is carefully selected with the above principles in mind. From fresh and locally sourced camel milk to regional favourites like sidr oil and Omani frankincense, wholesome, traditional ingredients that pack a powerful punch in terms of what they do for the skin and hair.
Our ethos is ethics
Natural
We avoid the use of chemical ingredients and try source our ingredients from mother nature wherever possible.
Regional
We acknowledge and celebrate the traditional ingredients of the Middle
East.
Sustainable
We aim to manufacture using minimal resources
and produce minimal waste.
Cruelty Free
Not tested on animals!
Camel milk
Our star ingredient
Whether or not Cleopatra bathed in camel milk is debatable. But one thing is sure, camel milk truly is a remarkable ingredient in skincare. Rich in alpha-hydroxy acids and vitamins and loaded with anti-ageing and anti-inflammatory properties, it nourishes the skin and boosts its immunity. We’re delighted to let you experience its extraordinary effects through our range of products.
Omani Frankincense
A regional powerhouse
Locally known as “luban", Omani frankincense is a true marvel of nature. Studies have shown that frankincense can help regenerate skin cells, reduce scars and blemishes, and prevent premature ageing. It also tightens, tones and lifts skin while enhancing and improving its elasticity. And it smells divine!
Sidr Oil
An ancient remedy
Indigenous to mountainous and desert regions of the Arabian peninsula , the sidr tree contains high concentrations of calcium, iron and magnesium, among other beneficial nutrients. Even mentioned in the holy Quran, sidr extracted from sidr leaves, has been used for centuries to maintain a healthy scalp, keep hair and skin clean, and strengthen the body’s immune system.
Natural Oils & Butters
The heart of the matter
To enhance our products, we add a range of natural oils and butters. These ingredients are mindfully chosen for their skin-friendly properties:
- Olive Oil
- Coconut Oil
- Castor Oil
- Cocoa Butter
- Shea Butter
Essential Oils
The essence of our products
Why stop there when we can take it to the next level by combining the healing properties of essential oils. Here are our favorites:
- Frankincense Essential Oil
- Lavender Essential Oil
- Lemongrass Essential Oil
- Tea Tree Essential Oil
Camel milk
Our star ingredient
Whether or not Cleopatra bathed in camel milk is debatable. But one thing is sure, camel milk truly is a remarkable ingredient in skincare. Rich in alpha-hydroxy acids and vitamins and loaded with anti-ageing and anti-inflammatory properties, it nourishes the skin and boosts its immunity. We’re delighted to let you experience its extraordinary effects through our range of products.
Omani Frankincense
A regional powerhouse
Locally known as “luban", Omani frankincense is a true marvel of nature. Studies have shown that frankincense can help regenerate skin cells, reduce scars and blemishes, and prevent premature ageing. It also tightens, tones and lifts skin while enhancing and improving its elasticity. And it smells divine!
Sidr Oil
An ancient remedy
Indigenous to mountainous and desert regions of the Arabian peninsula , the sidr tree contains high concentrations of calcium, iron and magnesium, among other beneficial nutrients. Even mentioned in the holy Quran, sidr extracted from sidr leaves, has been used for centuries to maintain a healthy scalp, keep hair and skin clean, and strengthen the body’s immune system.
Natural Oils & Butters
The heart of the matter
To enhance our products, we add a range of natural oils and butters. These ingredients are mindfully chosen for their skin-friendly properties:
- Olive Oil
- Coconut Oil
- Castor Oil
- Cocoa Butter
- Shea Butter
Essential Oils
The essence of our products
Why stop there when we can take it to the next level by combining the healing properties of essential oils. Here are our favorites:
- Frankincense Essential Oil
- Lavender Essential Oil
- Lemongrass Essential Oil
- Tea Tree Essential Oil
What's not in our products?
We don’t like chemicals and neither does our skin. This is why you won’t find Parabens, SLS, Synthetic colours, DEA, Phthalates, Petroleum, Glycols, BHT, Isothiazolinones, Silicones and Triclosan in our products.
